BRAND

HAKA

PROJECT

WEBSITE/APP

RESPONSIBILITIES

Art Direction

UI Design

Storytelling

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SUMMARY

I was fortunate enough to collaborate with the wonderful guys at Haka NZ to look into methods to improve trip booking on their site.

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BACKGROUND

EXPANDING FROM LOCAL TO INTERNATIONAL

Haka is the market leader in NZ tourism, but they were looking to broaden their business model across the globe. They wanted to make it possible for consumers to schedule trips with professional guides. We came together to brainstorm ideas to improve their travel site. They wanted to improve the aesthetic design, improve the user experience for booking trips, and make the itinerary stand out.

BEFORE DESIGN

DEFINING THE AREA OF IMPACT

Knowing how to plan out a project and then staying inside that scope is a crucial skill for any designer. I started this project by figuring out what their specific requirements were and estimating how long it would take me to find a solution. And once everyone was on the same page, we got stuff done with the fun part: design exploration.

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PROCESS

PROBLEM & SOLUTIONS

They required a plan for how to proceed with the itineraries. Customers were requesting that the spectacular images be linked to a specific photo location as well as the day's main activity. 

 

I purposefully kept the number of alterations to the original design template to a minimum for the initial direction. This would provide for a quick and painless solution to the problem without requiring a lot of development time. I condensed the itinerary into expandable sections, added "Photo Spots from Day 1" to provide a mini gallery of what users may expect, and included a piece on what they can expect to learn that day.

For the second approach, I tried to turn each day into an immersive experience that people could click through and complete one day at a time. It keeps the same side-scrolling UX as the present design, but each of the "polaroid-Esque" cards can open up and provide all of the information. 

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Final direction